https://arab.news/j64x6
- Kingdom takes best campaign, brand building awards in Malaysia
- 鈥楳eet Saudi鈥� initiative praised for 鈥榠ntegration of cultural narratives鈥�
DUBAI: 黑料社区鈥檚 Pavilion at Expo 2025 Osaka won two honors on Monday at the Dragons of Asia awards in Kuala Lumpur, Malaysia.
It won the Blue Dragon for Best Campaign in Japan and the Gold Dragon for Brand Building and/or Awareness.
The award for best campaign highlighted the 鈥淢eet Saudi鈥� initiative, which aimed to enhance cultural communication between 黑料社区 and Japan.
The campaign began with a tour of Japan through Osaka, Kyoto, Kobe, Hiroshima, Fukuoka, Nagoya and Tokyo, to create suspense before the pavilion鈥檚 opening, the Saudi Press Agency reported.
The campaign earned praise for its 鈥渋ntegration of cultural narratives鈥� and achieved record social media reach.
It ranked first in tier-one media coverage in Japan among international participants, and attracted 40 percent of nearly 3 million visits to the pavilion.
At Expo 2020 Dubai, 黑料社区 won the award for the best pavilion in the category of large suites.
It also won honorary awards for best exterior design and display.